Kaepernick Has Klout Last week I wrote about Nike’s recent stock performance. I also wrote about how innovation and newness at Nike are what’s driving the brands’ performance. Nike’s incredible revisit of archival marketing tactics tells me the brand is close to, if not firing on all cylinders. On Monday, Nike announced that Colin Kaepernick would be … Continue Reading
Newness From Nike I love sneakers! I’ve been saying that for years. Lately, I’ve been so invested in liquidating my sneaker collection that I’ve spent little time writing about sneakers. Earlier this year, I bought a pair of Nike Vapourmax runners in the Air Max ’95 Electric Green at ssense.com I was drawn to the sneaker because … Continue Reading
When I think of Van’s I can’t help but think of how I love the bare foot feeling I get on my trips to the Cottage, California or Jamaica in the winter. As my go to sneaker in warm weather situations it’s inevitable that I experience some heartbreak as the seasons change knowing that it … Continue Reading
With each new season, brands find innovative tricks to create excitement around the launch of a new brand or collaboration to get consumers interested in their upcoming collections. In the past, it would take months from when an outfit graced the runway from a French designer until the public had a chance to embrace it.But … Continue Reading
When I was growing up,my family took many trips to NYC in the summer to visit relatives. From Brooklyn to Long Island, Flatbush to Nostrand the influence of New York City and sneaker culture was engrained in me from a young age. At the time, I couldn’t and didn’t understand the value of hip hop culture and … Continue Reading
In celebration of this year’s Air Max Day, Nike is set to release a short film celebrating nine of the world’s top Air Max collectors. Entitled Masters of Air Volume 1, the film will explore the passionate stories of these sneaker ambassadors from around the globe, while highlighting their collections and contributions to Air Max … Continue Reading
Some brands are built on exclusivity and some brand aren’t. At $80 a pair, you can’t expect that a pair of Converse or even the new Converse Chuck II will be the sneaker that will help you make a name for yourself on the block for it’s exclusivity. What you can expect, is a fun, … Continue Reading
With the NBA All Star game occurring in February each year, it should come as no surprise that February is also the largest month for sneaker launches by the biggest names in sneakers whether on court or off court. But when your brand hasn’t sold an on court basketball shoes since Clyde Drexler, is it … Continue Reading
With hometown rapper Drake, the first official international ambassador of Air Jordan, it makes sense that Toronto is the first international location to a Jumpman Retail shop. With a new frontier of flight now in the making, the brands retail experience is a far cry from the DzIs It The Shoes Campaignsdz of yesteryear. Underground … Continue Reading
I love mixing and matching various outfits and pairing them with dope sneakers to achieve a cool, street-style look. Sneakers are an essential part of my wardrobe, in fact they are more like an indispensable part of it. I believe anyone who loves running, walking or hanging around in multicolored, athletic sneakers will say the … Continue Reading
